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What AI Will and Won't Replace in Your Marketing Team
AI scales what's already there. Make sure what's there is worth scaling.
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Google Just Told You Not to Buy the "AI Website" Upsell
A consultant pitches a separate machine-only version of your site so AI can "read the business properly." Google says it doesn't do anything. Here's what does.
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AI Search Can't Cite a Business That Won't Say What It Actually Does
New research shows AI-generated answers favour specific, evidenced claims over polished generic copy. That's not a technical problem. It's a positioning problem AI search just made impossible to hide.
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The Real Cost of a Bad Marketing Hire
$360,000 and up. Here's the full calculation most businesses never do.
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Is ChatGPT Sending Your Patients to the Clinic Down the Road?
Google doesn't show a list of dentists anymore. It names one or two practices and tells patients who to book with. Is your clinic in the answer?
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Google Just Deleted the Search Results Page. Most Business Owners Haven't Noticed
The ten blue links are no longer the default. An AI-written paragraph is. Here's what that actually changes for you.
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Search Console Just Added a Report for AI Overviews. Most Businesses Haven't Opened It Yet.
Google's new Generative AI performance report shows whether your pages are appearing in AI Overviews and AI Mode. Here's exactly where to find it and what the numbers actually mean.
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68% of Google Searches Now End Without a Click. Here's What That Means for You
A new study puts a number on something you've probably already felt: fewer people are landing on your website. Here's why, and what to do instead.
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LinkedIn Built an AI to Catch Your AI-Written Posts
A 150-billion-parameter model is now deciding whether your content sounds human. Most business content doesn't.
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The 3 Marketing Roles Every $5M to $20M Business Actually Needs
Most businesses have the wrong ones. Here's what the right configuration looks like.
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AI Search Knows Your Business Exists. It Still Won't Recommend You.
New research shows being cited by AI and being recommended by AI are almost two different games, and most businesses are only winning one of them.
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What WWE, Sony, and a Melbourne Dental Group Have in Common
The principles don't change with scale. The cost of getting them wrong does.
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Fractional Marketing Manager vs agency vs in-house hire: which is right for your business?
The right choice depends on the problem you need solved.
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How much does it cost to hire a Marketing Manager in Australia?
A senior Marketing Manager on a A$150,000 salary costs approximately A$168,000 a year once 12% superannuation is included.
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What does a Fractional Marketing Manager actually do day to day?
A Fractional Marketing Manager owns the day-to-day execution of marketing inside a business without working as a full-time employee.
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Your marketing agency runs your ads. Who runs your marketing?
If your agency manages your website and paid ads, it is probably a specialist agency.
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How to stop being the bottleneck in your own marketing
If every post, campaign, supplier question and website change needs your approval, marketing will only move as fast as your diary.
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Nothing changes if nothing changes.