Insights
Marketing strategy, team structure, and hiring. Written by Amy de Groot, founder of The Brand Aid.
AI and Marketing · 6 min read
A 150-billion-parameter model is now deciding whether your content sounds human. Most business content doesn't.
Read articleSEO and Search · 5 min read
The ten blue links are no longer the default. An AI-written paragraph is. Here's what that actually changes for you.
Read articleSEO and Search · 5 min read
A consultant pitches a separate machine-only version of your site so AI can "read the business properly." Google says it doesn't do anything.
Read articleSEO and Search · 6 min read
A new study puts a number on something you've probably already felt: fewer people are landing on your website.
Read articleSEO and Search · 6 min read
Google doesn't show a list of dentists anymore. It names one or two practices and tells patients who to book with. Is your clinic in the answer?
Read articleAI and Marketing · 6 min read
AI scales what's already there. Make sure what's there is worth scaling.
Read articleTeam Structure · 7 min read
Most businesses have the wrong ones. Here's what the right configuration looks like.
Read articleStrategy · 8 min read
The principles don't change with scale. The cost of getting them wrong does.
Read articleHiring · 7 min read
$360,000 and up. Here's the full calculation most businesses never do.
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