The questions we get asked most, answered plainly.
A Fractional Marketing Manager gives you a dedicated marketer inside the business.
The Mini Marketing Team adds the management and specialist support around them.
If you already know what needs doing and mainly need someone to execute it, a Fractional Marketing Manager may be enough.
If you need help setting priorities, managing the marketer, solving problems or bringing in specialist capability, the Mini Marketing Team is usually the better fit.
Typically, established businesses from around $500k+ revenue that need an experienced marketer to step in and own the day-to-day work.
It works best where the business already has relatively clear priorities and someone internally who can make decisions.
Typically, businesses from around $1m+ revenue where marketing has become too broad or complex for one person to manage alone.
You get a dedicated Marketing Manager, backed by senior oversight and access to the specialist capability needed to keep the work moving.
Full Brand Aid is for established businesses that want the marketing function handled, not another person or supplier to manage.
It’s designed for businesses that need leadership, execution and specialist capability working together as one coordinated marketing function.
No.
Fractional Marketing Manager engagements are designed to be led by your Marketing Manager.
Amy’s ongoing CMO involvement, senior direction and management is included in selected Mini Marketing Team and Full Brand Aid engagements.
With a Fractional Marketing Manager engagement, your business remains responsible for day-to-day decisions and priority setting.
If you need senior marketing management, strategic direction or ongoing oversight, the Mini Marketing Team or Full Brand Aid is a better fit.
Full Brand Aid is designed to operate like your marketing function.
Depending on what the business needs, your team can include:
We build the team around the work rather than forcing every business into the same structure.
Not necessarily, and that’s the point.
You get the capability your marketing plan requires rather than paying for unnecessary fixed headcount.
Some months may need more design. Others may need more digital, content, campaigns or senior input.
The mix can flex around what actually needs doing.
Your Marketing Manager is the person who keeps the marketing moving.
They can cover:
They own the work and coordinate specialist support where needed.
Because modern marketing is too broad for one person to be equally good at everything.
A strong Marketing Manager can own the function, but they shouldn’t also be expected to be your designer, media buyer, SEO specialist, developer, CRM expert and copywriter.
That’s why our team model gives them specialist backup when the work requires it.
Depending on the package, senior oversight can include:
This is the layer that helps keep the whole marketing function moving in the right direction.
Every business needs a different level of support.
Pricing depends on things like:
We start with the level of capability required and build the team from there.
No.
Paid media management can be included in your team, but the actual advertising budget is separate.
It can be included in Full Brand Aid and selected team packages where we are managing the website.
Yes.
Depending on your package, this can include SEO strategy, on-page optimisation, content opportunities, technical recommendations and improving visibility across AI-led search and discovery platforms.
Yes.
Content can include:
The level of content support depends on the package and what the business actually needs.
Yes.
Website management can include updates, landing pages, content changes, campaign pages, conversion improvements, basic maintenance and coordination with developers where needed.
Yes.
We can manage existing suppliers, replace them where necessary or plug them into the broader marketing function.
The goal is to reduce fragmentation and make sure someone is actually responsible for the whole picture.
No.
We can fill gaps around an existing team, support a Marketing Manager, add senior leadership or take over more of the function if that’s what the business needs.
Not in the traditional sense.
We don’t operate as a collection of disconnected service retainers.
We build and run a marketing function around the business, with clear ownership, management and execution.
No.
A freelancer usually delivers a defined skill or task.
The Brand Aid is designed to provide ownership across the marketing function, with access to broader capability as needed.
It gives you many of the benefits of an in-house function without needing to build every capability as permanent headcount.
You can access management, leadership and specialist support without recruiting a full internal team.
In many cases, we can get marketing capability into the business quickly once scope and resourcing are agreed.
The exact timing depends on the level of support required and specialist availability.
Yes.
The Surge is for businesses that need short-term, high-intensity marketing capability for things like:
It’s designed for a defined sprint rather than ongoing support.
A simple rule:
Fractional Marketing Manager
You know what needs doing and need someone to own the execution.
Mini Marketing Team
You need someone to run the marketing, with senior support and specialist backup.
Full Brand Aid
You want the whole marketing function handled.
We’ll recommend the leanest option that can realistically do the job.
Nothing changes if nothing changes.