The Brand Aid is a comprehensive growth advisory that transforms underperforming businesses into high-performing revenue engines through custom-built fractional C-suite teams. Unlike traditional consultants who deliver strategies and disappear, or expensive agencies that offer disconnected services, we get deeply embedded in your business and execute as if your success was our own.

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Our end-to-end growth solutions span fractional marketing and product growth C-suite leadership paired with comprehensive marketing execution from brand strategy to performance campaigns, product development and optimisation, revenue operations, and financial planning—all delivered through completely custom fractional teams that become personally invested in your outcomes.

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Our team has extensive industry experience spanning media, entertainment, sports, events, fintech, e-commerce, consumer products, architectural building products, legal services, marketing consultancy, commercial operations, orthodontics, healthcare, home renovation, banking and financial services, construction, and real estate. This breadth of expertise allows us to deliver enterprise-level strategic thinking combined with hands-on execution, regardless of business size, budget, or industry.

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You have complete control over team composition, scope of work, time commitment, and budget allocation. This approach allows for cost-effective, results-driven growth that adapts to your unique requirements—whether you need standalone C-suite leadership, specialised execution across specific functions, or comprehensive growth operations spanning every aspect of business development.

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Every fractional team is built specifically for your business challenges, ensuring you get exactly the expertise you need, when you need it, with the urgency and commitment of internal stakeholders.

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Founded by Amy de Groot, an award-winning growth strategist with over 20 years of C-suite experience across Europe, the UK, North America, and APAC, The Brand Aid combines senior strategic advisory with specialised execution talent to help businesses work smarter, not harder, ultimately cutting costs while increasing efficiency and growth.