
About us
The Brand Aid exists because most owner-operators are stuck between two bad options: hiring a full marketing team they can't afford, or working with agencies that don't actually understand their business.
We built a third option.
We're a marketing operations consultancy that pairs senior strategic leadership with custom-built execution teams. Amy works directly with you as your CMO or strategic advisor, while a handpicked team of specialists handles everything from brand strategy to performance marketing, CRM to content, SEO to social.
Every team is different because every business is different. We pull from a pool of vetted marketers at all levels - designers, copywriters, digital specialists, ads buyers, CRM experts, generalists - and build you the exact team your business needs right now. Not a cookie-cutter package. Not a one-size-fits-all retainer.
The team embeds part-time into your business, working as your in-house marketing department without the full-time overhead. You get strategic direction, hands-on execution, and someone who's actually accountable for outcomes. No disappearing after the strategy deck. No passing you off to a junior after the pitch.
Amy brings 20+ years of C-suite marketing experience across Europe, the UK, North America, and APAC. The broader team has worked across media, entertainment, fintech, e-commerce, healthcare, real estate, construction, and more. We've seen what works, what doesn't, and what's worth your time and money.
If you need senior marketing leadership but can't justify a $250k hire, or you're tired of agencies that talk a big game but don't deliver - we're built for you.
Our Consultants

Amy de Groot
Founder & Marketing Advisor

Allison Jefferis
Chief Finance Officer

Danielle Coffin
Marketing Manager

Alyssa Brown
Senior Content Specialist
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Prue Zuker
Marketing Manager

Jay Donovan
Senior Digital Marketing Specialist

Nikka Rondilla
Graphic Designer


