Fractional CMOs in Australia range from about A$4,000 to A$25,000 a month. The Brand Aid starts from A$8,000.
A fractional CMO in Australia typically costs between A$4,000 and A$25,000 a month, depending on scope and seniority, according to Expert360. The Brand Aid's Fractional CMO starts from A$8,000 a month for two days a week of senior time. A full-time CMO costs far more once superannuation is added, before recruitment or bonuses.
Expert360, an Australian talent marketplace, publishes indicative monthly ranges for fractional CMOs by scope. It stresses the figures are indicative and depend on scope and seniority.
| Scope | Indicative monthly cost (Expert360) |
|---|---|
| Strategy and direction | About A$4,000 to A$6,000 |
| Hands-on marketing leadership | About A$10,000 to A$15,000 |
| Full growth transformation | About A$15,000 to A$25,000 |
Treat the wide spread as a signal. Two quotes can both say "fractional CMO" and describe very different amounts of work.
The Brand Aid Fractional CMO starts from A$8,000 per month. That is two days a week of senior CMO time, spread across four days so you are never waiting for an answer. It blends strategy with hands-on execution, slots in alongside your team or current freelancers, and includes advisory from Amy de Groot at no extra charge. See the Fractional CMO page for the detail.
Payscale estimates the average base salary for an experienced CMO in Australia at A$198,815, based on 47 salary profiles, with a range of A$130K to A$249K (updated August 2025; Payscale/Salary/fecec4f0/Experienced)). Adding the 12% superannuation guarantee takes that to about A$222,700 a year. Payscale figures are estimates, not a recruiter survey, so treat the comparison as indicative.
| Option | Indicative annual cost | Notes |
|---|---|---|
| Full-time CMO | About A$222,700 | Average base plus 12% super, before recruitment, bonus, leave cover and onboarding |
| Fractional CMO (The Brand Aid) | From A$96,000 | From A$8,000 a month, two days a week, no payroll |
| Fractional Marketing Manager | From A$48,000 | From A$4,000 a month, execution inside your business |
| Fractional Marketing Team | From A$120,000 | From A$10,000 a month, manager plus oversight and specialists |
On those numbers the Fractional CMO is roughly A$126,700 a year below the full-time figure, with no recruitment fees and no payroll to carry. For comparison, a full-time marketing manager costs about A$168,000 a year with super (Robert Walters Salary Guide 2026).
Ask each provider four things: how many days a week you actually get, who does the work, what is included in the monthly fee, and what happens if you need less or more. A lower monthly price for fewer days is not cheaper per day of senior time.
Write down the one marketing decision you most need someone senior to make in the next 90 days, and the monthly figure you could comfortably invest in making it. That gives you a scope and a budget to compare quotes against, instead of comparing job titles.
Expert360 puts fractional CMOs at about A$4,000 to A$25,000 per month depending on scope and seniority. The Brand Aid Fractional CMO starts from A$8,000 per month.
Generally yes. Payscale estimates an experienced CMO base salary at A$198,815 in Australia, about A$222,700 with 12% super, against A$96,000 a year for a Fractional CMO at A$8,000 a month.
With The Brand Aid, two days a week of senior time, spread across four days.
Senior strategy and hands-on execution, working alongside your team or freelancers, plus advisory from Amy de Groot at no extra charge.
Nothing changes if nothing changes.