Built for you.

For Australian businesses that need their marketing to actually work, without the agency overhead, the price trade-offs, or the gap between what gets promised and what gets done. Most engagements are running within two weeks, with no onboarding ramp.

Where we've worked.
MastercardWWESony PicturesDAZNCARS24FranklinCoveyFed SquareStrong PilatesOptimal WorkshopIPEXActiveOpsThe OrthoED InstituteSmilefastallkndRadicallyValere HealthPerform Sports Content & MediaCAPSDental UBerwick Orthodontic SpecialistsHawthorn OrthodonticsSouth Yarra OrthodonticsMP OrthodonticsRelapse OrthodonticsMastercardWWESony PicturesDAZNCARS24FranklinCoveyFed SquareStrong PilatesOptimal WorkshopIPEXActiveOpsThe OrthoED InstituteSmilefastallkndRadicallyValere HealthPerform Sports Content & MediaCAPSDental UBerwick Orthodontic SpecialistsHawthorn OrthodonticsSouth Yarra OrthodonticsMP OrthodonticsRelapse Orthodontics
Why you'll love us

One team. One contact. Zero excuses.

No account layer, no rotating juniors, no reintroducing your business every quarter.

01

Senior oversight on every engagement.

Every engagement is led by someone who has run marketing at scale. No freelancers or juniors learning on your budget.

02

Inside your business, not beside it.

We sit in your meetings, use your tools and carry your targets. You get a team, not a supplier.

03

Built to finish.

Strategy is easy to sell and hard to deliver. We are measured on the work that actually ships.

Why The Brand Aid.

Marketing that gets done. Impact you can see.

We put experienced marketers inside your business to own the day-to-day and keep every part of your marketing moving, from campaigns and content to design, digital and the suppliers behind it.

01

Strategy is easy. Execution is everything.

We turn business priorities into marketing that is planned, produced and launched. Not left sitting in a deck or waiting for you to push it forward.

02

One team. One invoice. Zero excuses.

Every person, partner and deadline moves together, with clear ownership from brief to delivery. No gaps for you to manage. No buck to pass.

03

Experienced. Not experimental.

Most of our marketers have more than 10 years' experience and still work on the tools. They know what matters, what good looks like and how to make it happen.

Amy de Groot, founder of The Brand Aid
Our founder.

Built out of frustration.

Built to close the gap.

The Brand Aid exists to close the gap between what business owners pay for and what they actually get.

Amy de Groot spent more than 20 years seeing that gap from every angle. Running marketing for Mastercard, WWE, Sony Pictures and DAZN. Working across more than 85 markets, leading teams of 100+ and managing budgets up to $20M.

Her work earned a B&T Marketer of the Year finalist nod and a Campaign Asia-Pacific PR Stunt of the Year win.

But across the industry, the same problem kept showing up. Senior teams pitched the work. Junior teams delivered it. Specialist agencies focused on their piece. Nobody owned how it all came together. And the business owner was left paying to manage the gaps.

So Amy built The Brand Aid as the alternative.

Experienced marketers stay close to the work. The right specialists are brought in when the job demands it. Every moving part is connected, and strategy is carried all the way through to delivery.

No fluff. No unnecessary layers. No gap between the promise and the work.

20+Years in marketing
$20MBudgets managed
85+Markets worked across

What are you waiting for?

Nothing changes if nothing changes.